General Manager – Morocco Inbound Tourism

We are seeking an experienced General Manager to lead overall business strategy, daily operations, and commercial growth. In this pivotal role, you will oversee end-to-end business functions, manage key industry partnerships, and ensure our service delivery exceeds the expectations of international clientele.

Key Responsibilities :

Strategic & Operational Leadership: Drive overall company strategy, financial performance, budgeting, and profitability.

Commercial & Partnerships: Build and maintain strong networks with hotels, transport providers, local vendors, and international tour operators.

Service Excellence: Oversee sales, marketing, and client operations, ensuring service standards align with luxury and GCC market expectations.

Regulatory Compliance: Ensure all operations strictly adhere to Moroccan tourism laws and licensing regulations.

Requirements :

Experience: Minimum 5+ years of experience in travel, tourism, or hospitality, including at least 2 years in a senior leadership or management role.

Market Expertise: Strong background in Moroccan inbound tourism. Proven experience handling GCC markets is a strong advantage.

Education: Bachelor’s degree in Business, Tourism, Hospitality, or a related field.

Languages: Native/Fluent proficiency in Arabic and English; French proficiency is a plus.

Skills: Excellent business acumen, partner negotiation, and team management capabilities.

Application Process :

Please submit your CV and cover letter strictly in English through this portal. Applications submitted in other languages will not be considered

Hayyak Tourism is a premier Moroccan travel company specializing in authentic, tailor-made experiences across Morocco’s cities, mountains, and deserts. Committed to service excellence and sustainable tourism, we connect global travelers with the rich culture of Morocco. As we expand our presence—particularly within high-potential Gulf (GCC) markets—we are looking for an ambitious leader to drive our next phase of growth.